Facebook marketing has the potential to target your customers right where they hang out and get exposure as well as drive sales.

However diving right into a large advertising spend is not the best way to get to know the platform, although it’s a mistake countless companies have made.

You have have heard that ‘organic facebook’ is dead which is referring to the amount of free exposure available to businesses.

Instead follow these 4 Important Steps in Facebook marketing.

4 Important Steps in Facebook Marketing

We all know that Facebook has been around a long time. However, the social media giant is showing no signs of slowing down in popularity. In fact, the ever-evolving platform is rumored to attract 5 new accounts every second.

This fact could translate into huge potential for any marketing campaign. However, because it is so big and there are so many different options, some businesses are confused as to how to dive into Facebook marketing.

The good news is, there are some very simple steps any business can follow to make their Facebook marketing work for them in a big way.

1. Prepare the Profile

While it is probably very tempting to dive right into creating a business profile and start posting, it is very wise to take a step back and strategize.

Consider your brand and your audience.

Make sure your profile picture and cover photo include your logo, company name, or something else that clearly defines your brand. Many companies do not change their profile photos very often so that they are easy to be recognized. Consider if this is a good option for you.

Go slowly through every tab and add the appropriate information as thoroughly as possible. Before going live, view your site as an outsider to make sure you are projecting exactly how you want your page to look.


Myer uses it’s Facebook banner as an opportunity to capture attention

2. Use Powerful Visuals

There is no doubt about it that picture-based social media platforms have completely transformed how people communicate.

Rather than seeing feeds filled with just plain text, users are exposed to rich visual imagery that has the power to elicit strong emotions.

Use this to your advantage and create posts that are visually engaging by using eye-popping photos and enchanting videos. However, don’t just post any photo or video you like, you must make sure it is something that relates to the product or service you offer. Your visual content marketing efforts will do much better if the images are entertaining, thought provoking or helpful. These kinds of attributes help buyers along their journey.

facebook marketing

Facebook creates buttons calling customers to Shop Now, Witchery is catching attention with bright, bold images

3. Create a Content Calendar

Posting regularly to Facebook is essential to getting your brand out there and recognized. If you stop posting, you will not be showing up on your followers’ feeds and you could end up being forgotten. However, if you post too much, you may come across as annoying and may lose followers.

To really be consistent in your posting and advertising, it is important for you to create a content calendar that details out what you will post and when so that you stay on your followers’ radars without coming across as irritating.

4. Respond to Comments

One of the easiest and most overlooked ways to succeed in Facebook marketing is by simply responding to comments to your posts.

When people feel that they are being really and truly heard by a business, they are much more likely to create a bond to that business. They no longer see it as just one of many companies that post to their timeline; they forge a connection.

This could not only create a lifelong consumer, but it could also make that consumer more compelled to share your posts with their friends and followers.

facebook marketing lululemon

Active wear brand Lululemon keeps engaged with it’s customers, responding to comments about their every day life so that when an opportunity to promote their products or their mailing list comes up it’s much more genuine.


Social media is about being social. Engaging with people is always the right strategy.

Don’t waste your time and don’t be spammy but the right, thoughtful answer to a real customer’s question will go along way with them and their immediate circle of friends as well as your other engaged customers online. It’s a way to pack power into the punch.

We do hope this has helped introduce you to the world of Facebook marketing and given you direction on what to focus on.

Read more:

Digital Marketing: Social Media, Content & Strategy
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Do Stock Images Devalue Your Brand?


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