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What Is a Lookbook?

Usually used to show off a collection and form a catalog of products for customers to look through. Some fashion brands showcase their lookbook on their website and also post the pictures individually to social media.


Lookbooks can be simple and minimal, or creative with lots of props. The lookbook is usually consistent with a particular brand image and can show off clothes to their greatest appearance.


The key to good lookbook photography is simplicity, styling and brand alignment. We make sure all of our lookbook images match up to the expectations of the brands they represent by carefully designing a shoot that matches our brief.

Lookbooks are great to show some context for your brand images, they add more dimension than simple product photos but don’t have the full cost of a campaign shoot. Fashion lookbooks help sell clothes and lookbook photography is the corner of a great lookbook.

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