rise to new heights
A campaign is the most traditional form of advertising photography. It’s what most people think of when referring to a marketing campaign. Usually shot every season in the fashion industry, or else twice a year, the campaign showcases the hero shots of the brand and positions the marketing message for promotion.
Campaigns do a great jobs of setting the tone and professionalism of a brand,
they ideally communicate directly to their target audience
the ideal state which they want to be in.
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