business and website
Great Ocean Road Abalone
Great Ocean Road Abalone approached us to help them get ready to sell online. They already had a booming business in Port Fairy, Victoria and wanted to transition to the online sales process.
When we spoke we learned that they wanted to target tourists who visited Australia and fell in love with the seafood, primarily focused on Asia with major customers from China. We came up with a full concept to work with Great Ocean Road Abalone to this goal.
Over the course of a full 2-day shoot on their abalone farm in Port Fairy, we shot content for their website which they would use to target and sell to their international customers. With this full 2-day time frame we were able to create a variety of set ups for different purposes.
We first shot the abalone farm, working through the process as the workers would. We also photographed in their canning factory to show the process of the fresh abalone.
We were briefed to shoot lifestyle content and took photos of the stunning landscape as well as the nearby lighthouse in the sunrise. We took photos around the location and also took a couple of set ups of the whole team for the website.
As part of the branding process we shot a video to showcase Great Ocean Road Abalone and a series of three recipe videos for customers to watch. After this we took photos of the final dishes which are used throughout the website and also some hero shots of the abalone’s beautiful blue color over the deep blue ocean which served as the main photos for the branding effort.
The team were lovely to work with, thoughtful considerate and specific with their brief. We received excellent feedback from them and look forward to working together again in the future.
One of the highest factors of trustworthiness a brand has is their marketing collateral.
Branding, images on the website and what customers see on social media have a huge impact on whether they decide to buy.
These photoshoots provide a great opportunity to get the right images you need to use on your website, in online ads, eBooks, brochures and downloadable PDFs.
Let’s Start Something new
Get in touch with us today to find out how we can help you!