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Visual Content Marketing 2018: Why You Need It

In business, being on top of the latest trends in marketing is going to make a huge difference in how successful you are in the long term. One of the most recent trends in marketing is visual content marketing. If you think that this is a seemingly easy...

Digital Marketing: Social Media, Content & Strategy

There's a digital marketing revolution sweeping through the world of business which many companies have touched on but most aren't yet understanding well enough to benefit. Digital marketing. The impact on ROI and significant decrease in sales related...

A Beginners Guide to DIY Product Photography

Product photography is a growing area of the photography business as the demand for high quality images grows ever stronger. Having good quality images are a great way to showcase your goods and will make a massive difference to the number of views you’re...

5 Rules for Successful Content Marketing

Know Your SEO SEO, or Search Engine Optimization, is the art of inserting key words into your Internet content to increase the odds of people finding your website and it is a critical practice in content marketing.  The idea behind SEO is to try and think...

What to Look For in a Production Agency

Moving into the world of moving image for your business can be a daunting task. Regardless of whether it’s a thirty second Facebook promo or a more in depth explainer video, finding the right production agency to take the work on is an important decision...

Instagram Marketing

With social media marketing taking over the world, being up with the latest platforms can help brands establish new revenues of reaching their customers. Read on to get an overview of Instagram and the marketing power it has for you.

How Photography Helps Marketing Managers

You’re part of a great team, and you want to excel. Your success can propel your brand forward and yourself to higher positions. If there’s one element you should concentrate on its photography. It’s an easy win because so few people think of it as an important...

Timeless Inspiration for Your Spring Photoshoot

One of the biggest myths under the sun is that anything can be original. This may sound counter-intuitive for a creative agency but experienced creatives know that what appears creative is often an old idea reinterpreted in a new way. The most successful...

Do You Really Need a Creative Agency?

One of the hardest things for those in the creative industry is trying to define what they do. A relatively unknown form of marketing, media and so much more, a creative agency can really take your business to the next level. So what, exactly do they offer...

Case Study: Bande Studios

The Challenge As a solely online store Bande Studios needed a wide variety of content to post in their online marketing efforts across Facebook, Instagram and a personal website. They didn't have any pictures which showed off their clothes and they needed lifestyle...

What to Look For in a Good Melbourne Photographer

You might think that looking for a Melbourne photographer is no different than anywhere else but there are few places more special than Melbourne, and somewhere this incredible deserves the extra care and dedication of a true professional. Photographers in...

Online Advertising Photography – The Secret to Success

There is no debating that the use of advertising photography as well as videos can greatly enhance any online campaign. Many social media platforms utilize photography as a way to visually attract viewers to keep them using their platform. If you are...

Visual Content Marketing 2018: Why You Need It

In business, being on top of the latest trends in marketing is going to make a huge difference in how successful you are in the long term. One of the most recent trends in marketing is visual content marketing. If you think that this is a seemingly easy...

Pinterest Marketing: The New Era

Social media comfort zones have sky rocketed within the past ten years and more so within the past five. Many businesses are utilizing Pinterest for social media marketing in an effort to capture a certain niche sub group population. Small and large...

Getting Started With Facebook Marketing: 4 Basic Steps

Facebook marketing has the potential to target your customers right where they hang out and get exposure as well as drive sales. However diving right into a large advertising spend is not the best way to get to know the platform, although it's a mistake...

Digital Marketing: Social Media, Content & Strategy

There's a digital marketing revolution sweeping through the world of business which many companies have touched on but most aren't yet understanding well enough to benefit. Digital marketing. The impact on ROI and significant decrease in sales related...

How to Optimize Your Images for SEO

How to Optimize Your Images for SEO Optimizing images for SEO is much more simple than it sounds. When it comes to SEO it's less about massive action and more a multitude of small tasks that build on each other.     Images are no different, with a little bit of...

Case Study: Ripe

The Challenge As one of Australia's oldest fashion brands Ripe Maternity needed to modernize it's appearance and ensure it was visible online. Being in the fashion industry, they need to redo their website banners each season and also keep current on Instagram and...

Why Stock Images Devalue Your Brand

Why Stock Images Devalue Your Brand If you’re using stock images on your business's website read this article carefully. Content marketing is a rising star in digital marketing techniques of the 21st century and so like many successful models there will be someone...

Social Network Marketing

Because they are so pervasive in our technological landscape, social media platforms have completely transformed how businesses reach out to consumers and build their brands. In fact, without a social presence, most new businesses would stand no chance of...

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